webBPM is positioned at the intersection of the following rapidly growing and converging markets:

  • Business Process Management (BPM)
  • Software as a Service (SaaS)
  • Custom Web and Workflow Application Development and Deployment

The Business Process Management (BPM) market offers enormous growth rate and opportunities. Forrester Research stated in January 2006, “Business process management suites’ (BPMS) license, services, and maintenance revenue from software vendors will grow from $1.2 billion in 2005 to more than $2.7 billion by 2009, which is more than a 21% compounded annual growth rate (CAGR), as enterprises seek to improve the efficiency, effectiveness, and strategic value of key business processes.”

webBPM also participates in the “Software as a Service” segment of the software industry, which is growing faster than the BPM market. We believe that the major future trend in the industry will be toward web-based product offerings. The major forces affecting this change will be the cheaper costs of web based vs. client server application and standardization of standards such as SOA, SAA and programming languages.

webBPM solves the complexity and cost associated with creating custom web applications. Currently, the following trends are changing IT environments, creating discontinuity in the market and new opportunities:

  • Web based applications: Client server as an architecture is expensive and may be replaced with web-based architecture in corporations going forward. This is due to the fact that deployment costs are significantly lower in web environments both on the client and server side.
  • AJAX: AJAX as a technology has emerged over the last 2 years, enabling a web browser to act as an application client. This gives users a richer experience, greater ease of use and more powerful performance. AJAX is not easily retrofitted into existing web applications, but may become a “must have” look and feel for all web based applications.
  • Interoperability: Web services and Services Orientated Architecture Protocol (SOAP) have become the standard for interoperability between applications. The other trend in interoperability is application integration at the level of the user interface using a web browser portal. Support of both these integration techniques will become mandatory for new applications.
  • Convergence of web technology: There is currently a convergence of applications and technology that have previously been regarded as separate:
  • Additional trends such as the increase of corporate applications for internal use, content management systems, community web sites, external web applications for stores and services and Web-based software as a Service (SaaS) for home and corporate use.


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